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CASE STUDY: Aura

DURATION: 4 Days
Completed in May 2024

ABOUT

AURA is a purpose-driven menstrual care brand that provides clean, vegan, and affordable products while supporting women’s health and wellbeing.

DESING BRIEF

AURA is developing a mobile app focused on supporting breast self-exams to promote early detection and offer a trusted space for users to take charge of their health. I was asked to envision the design of this app.

SUMMARY

My first instinct was to question the need for a standalone app for a single purpose. Instead, I proposed integrating the breast self-exam as a feature within a broader menstrual and wellness companion app. This would increase engagement, build user trust, and better align with AURA’s holistic approach to care.

I explored solutions under three themes: guidance, motivation, and accessibility. I prioritized ideas that were technically feasible, empowering, and easy to integrate into users’ existing routines.

EASY ACCESS

01
INITIAL THOUGHTS
02
EMPATHIZE
03
DEFINE
04
IDEATE
05
DESIGN

01
INITIAL THOUGHTS

Nowadays, e-waste is a significant problem. I questioned whether there is a need for an application addressing this issue and whether mobile applications are the best medium for it.

Knowing the importance of the subject, I concluded that it would be more practical to focus this issue as a supporting feature for an application serving different purposes so that it better aligns with AURA’s holistic approach to women’s health & care and it can effectively reach the right audience.

What should the focus of this app be?

  • Completing AURA purchases (shopping for pads/tampons..)
  • Tracking your cycle from various angles (cycle start and end dates, length, various symptoms)
  • How many pads/tampons you used in a cycle
  • Tracking gynecologist appointment information and dates
  • Getting information about women’s health (there is already a monthly e-newsletter)

A quick refresher on breast health

Before proceeding further, I asked Google’s AI model, Gemini, four questions to refresh my knowledge about breast examinations:

  1. Why is a breast exam important?
  2. Who should perform a breast exam?
  3. How often should a breast exam be performed?
  4. How is a breast exam conducted?

The answers I received helped clarify my understanding.

02
EMPATHIZE

Who is AURA for?

Women aged 12-60 who respect nature and have menstrual cycles.

Who is the breast exam on AURA for?

Mira’s Journey

03
DEFINE

PROBLEM 1

Breast examinations, which are critical for the early diagnosis of breast cancer, are not being performed effectively due to users’ lack of sufficient knowledge and skills.

PROBLEM 2

There is no system in place to facilitate and encourage users to perform regular breast examinations.

04
IDEATE

I developed ideas to solve the above problems without labeling them as right or wrong, excessive or insufficient.

Which Ideas Did I Choose and Why?

I made my selection based on three key ideas that emerged during the idea generation process. These ideas were easy to work with and stood out for the following reasons:

  • They are highly feasible from a technical standpoint.
  • They encourage and facilitate users in performing regular breast examinations.
  • They help users develop their knowledge and skills.

05
DESIGN

Color Choices

The brand had a very diverse and vibrant color world. I stayed true to this world and went for simplicity and created a color system.

Final Design

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